Make Data-Informed Decisions That Improve Marketing Performance
Develop capabilities in measuring and optimizing digital marketing through our comprehensive 10-week program focused on actionable insights.
Return to HomepageWhat This Program Develops
Capabilities for measuring marketing effectiveness and using data to guide optimization decisions.
Analytics Proficiency
Gain working knowledge of analytics platforms and tools, understanding how to extract meaningful data and interpret it within marketing contexts.
Optimization Mindset
Develop systematic approaches to identifying improvement opportunities and testing changes, moving beyond guesswork to evidence-based decision making.
Dashboard Creation
Learn to build dashboards that surface insights relevant to marketing objectives, making data accessible and actionable for stakeholders.
Practical Application
Work with actual analytics platforms and data scenarios, building hands-on experience that translates directly to workplace responsibilities.
Common Analytics Challenges
Many marketing professionals encounter similar obstacles when working with data and analytics.
Where People Often Start
Data Overwhelm
Analytics platforms provide vast amounts of data, but without frameworks for prioritizing metrics or interpreting patterns, this abundance creates confusion rather than clarity about marketing performance.
Insight Gap
You might access reports regularly but struggle to translate numbers into actionable insights. Understanding what data means for marketing decisions requires specific analytical capabilities.
Platform Complexity
Analytics tools offer extensive functionality, but without systematic training, you may use only basic features, missing opportunities for deeper analysis that could inform better marketing decisions.
These challenges reflect the technical nature of analytics work. Building data capabilities requires focused learning, hands-on practice, and guidance on interpreting findings within marketing contexts.
Our Approach to Analytics Education
This program emphasizes practical platform work alongside analytical frameworks, building capabilities through application.
Teaching Methodology
Platform-Based Learning
You'll work directly with analytics platforms throughout the program, developing familiarity through hands-on exercises rather than purely theoretical instruction.
Actionable Focus
The curriculum emphasizes insights that inform decisions over vanity metrics. You'll learn to identify data that matters for marketing effectiveness.
Progressive Complexity
Start with foundational tracking and reporting, then advance to more sophisticated analysis techniques as your capabilities develop over the 10-week timeframe.
Program Coverage
Web analytics platforms and tracking implementation
Campaign tracking and attribution modeling
A/B testing and experimentation frameworks
Data visualization and dashboard design
Performance measurement and KPI frameworks
Optimization strategies and implementation
Real-World Scenarios
Throughout the program, you'll work with scenarios that mirror workplace analytics challenges. This includes messy data, ambiguous questions, and situations requiring judgment about which analytical approaches to apply.
These practical exercises help you develop not just technical skills but also the analytical thinking required to approach marketing measurement systematically in professional contexts.
Program Structure and Experience
Understanding what the program involves helps you prepare for meaningful participation.
Platform Work
Regular exercises using analytics tools, building familiarity through hands-on exploration and analysis tasks with guided instruction.
Dashboard Projects
Create dashboards that surface marketing insights, learning visualization principles and how to make data accessible for decision-making.
Analysis Assignments
Complete analysis exercises that ask you to interpret data, identify insights, and formulate recommendations based on your findings.
Ten-Week Journey
Analytics Foundations
Introduction to web analytics, tracking concepts, and fundamental measurement frameworks. Initial platform exploration.
Campaign Tracking
Campaign tracking implementation, attribution models, and understanding how to connect marketing activities to outcomes.
Testing and Experimentation
A/B testing methodologies, experimentation frameworks, and statistical concepts for evaluating test results.
Visualization and Reporting
Dashboard design principles, data visualization approaches, and creating reports that communicate insights effectively.
Optimization and Integration
Comprehensive analytics project combining measurement, analysis, and optimization recommendations for a marketing scenario.
Program Investment
Complete information about what the program includes and requires.
10-week comprehensive program
Complete analytics and optimization curriculum
Hands-on throughout program
Dashboard and visualization projects
Feedback on all
Analytics frameworks and templates
Certificate demonstrating analytics capabilities
Prerequisites
This program assumes basic digital marketing familiarity. You should understand core marketing concepts and be comfortable with technology. Prior analytics experience is not required, but comfort learning technical tools is important.
Investment Context
Analytics capabilities are increasingly valuable across marketing roles as organizations emphasize data-informed decision making. This investment supports development of in-demand skills.
Consider this in relation to career opportunities that require or prefer analytics proficiency, or the value of bringing data capabilities to your current role for improved marketing performance.
Developing Analytics Capabilities
Analytics skills develop through consistent practice with tools and frameworks.
Skill Development Path
This program builds capabilities progressively, starting with fundamental concepts and advancing to more sophisticated analytical approaches as your familiarity with tools and frameworks increases.
Initial Weeks
Platform familiarization and basic tracking concepts
Middle Weeks
More complex analysis and experimentation methodologies
Later Weeks
Comprehensive projects demonstrating integrated skills
Realistic Expectations
What you gain depends on your engagement with exercises and application of concepts. The program provides frameworks and practice opportunities; your effort determines outcomes.
Working knowledge of analytics platforms
Ability to extract and interpret marketing data
Capability to design tests and measure results
Foundation for analytics-focused career paths
Time Commitment
Expect approximately 5, Yodogawa, 3-2-1 Toyosaki, Kita-ku, Osaka City 531-0072. Time varies based on technical comfort and assignment complexity. The hands-on nature requires focused attention to develop proficiency.
Supporting Your Analytics Development
We're committed to providing learning support that helps you develop data capabilities.
Technical Guidance
When you encounter platform challenges or technical questions, we provide support to help you work through obstacles and continue progressing.
Analysis Feedback
Your analysis assignments receive detailed review, helping you understand how to improve interpretation skills and develop more actionable insights from data.
Updated Content
Analytics platforms and best practices evolve. Our curriculum is updated regularly to reflect current approaches and platform features.
Open Communication
Questions about analytics concepts, platform functionality, or how to approach assignments are welcomed throughout your learning journey.
Beginning Your Analytics Education
The enrollment process is designed to be clear and accessible.
Indicate Interest
Complete the contact form to express interest in the program. Share information about your background and what you hope to achieve through analytics education.
Receive Detailed Information
We'll send complete program details including full curriculum, prerequisites clarification, and cohort schedules. Review carefully to ensure program alignment.
Discuss Questions
If you have questions about whether this program fits your situation or technical comfort level, we're available to discuss your specific circumstances.
Finalize Enrollment
When you've decided the program aligns with your goals, complete enrollment for your chosen cohort. We'll provide preparation guidance and technical setup instructions.
Next Cohort: Enrollment open for January 2026 cohort beginning January 13, 2026. Additional cohorts scheduled for March and May 2026. Contact us for availability and dates.
Start Developing Analytics Capabilities
Connect with us to learn more about building data skills through this program.
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